Coupon Code of Practice
For the purpose of this Code, the term "Foodstuffs" refers to
the wider Foodstuffs organisation including all Foodstuffs
companies and all their respective member stores. Foodstuffs view
the use and practice of discount coupons as a practical and
effective method of stimulating sales of its grocery products, for
the benefit of both marketer and its retail members.
The Code applies only to coupons issued by, or on the authority
of a marketer. It excludes those issued by Foodstuffs as part of
our internal promotional programme.
Although we provide this Code, we do not encourage their use,
given the move to electronic processing and increasing
customer convenience at the point of purchase. In this context,
manual coupons are not as relevant in today's trading
Foodstuffs are opposed to the practice of on-pack coupons and
have the right to refuse delivery of coupon branded stock.
In-pack coupons will be acceptable as long as transactions are
between the marketer and consumer, do not involve Foodstuffs and
are open dated. In this instance, references should be made on the
outside of the pack to a "coupon inside".
No third party coupons will be accepted, i.e. coupons initiated
by a party other than a brand owner and Foodstuffs, without
This Code records the basic responsibilities for the marketer
and Foodstuffs as the retailer. Observance of the principles set
out below will ensure that both parties can use coupons with equal
confidence and understanding of each party's requirements.
Please refer to the attached pdf for more information about the
Responsibilities of the Marketer.