Boutique breweries were the big winners of the 2016 Awards with
some relative newcomers taking home several of the Best in Class
Awards across the 13 different categories. Race Louden, CEO
of Good George Brewing and the brewery behind the Doris Plum Cider,
a 2016 'Best in Class' winner, said they saw an immediate boost in
"The New World Beer & Cider Awards are unlike any other
awards because they are designed with consumers in mind. They
help people to distinguish which brews are special and then make it
easy to purchase up and down the country. The opportunity to
get our Doris Plum Cider onto New World shelves and into shopper's
trolleys' has driven a substantial growth in sales for Good
"It is always humbling to win an award for a brew we are so
passionate about, but it's the icing on the cake when it has a
direct effect on your sales and visibility nationwide. That support
just isn't available through other competitions as they don't have
the established distribution and retail networks."
Now entering its third year, the 2017 competition is expected to
exceed 2016 levels and organisers are gearing up. Chair of Judges,
beer writer, and author Michael Donaldson says the New World Beer
& Cider Awards are establishing themselves as the annual
fixture in the awards calendar because the competition speaks to
consumers in a diverse and growing market. The credibility of the
Awards and the commercial benefits to breweries are driven by the
"With so many new beers available as the craft beer segment
grows at an astonishing rate, it's sometimes hard to appreciate a
truly excellent brew," Donaldson says.
"The New World Awards help the shopper by putting the focus on
drinkability and technical excellence. Plus, we add extensive
tasting notes to help people understand what's on offer."
"The in-store layout and presentation help New World
customers navigate the beer selections, allowing them to make
informed choices, knowing all medal-winning beers and ciders are
both technically excellent and, most importantly, delightful to
Crucially, breweries do not need to be an existing New World or
Foodstuffs supplier, although product availability is a key
criterion. Entrants are required to have enough stock available to
be promoted in New World supermarkets nationwide, ensuring all
award-winning brews are accessible for beer and cider enthusiasts,
even if only for a short time as they get snapped up quickly! All
Gold medal winning brews will be guaranteed distribution in 133 New
World stores nationwide.
An independent panel of 18 beer and cider experts will judge
entries over two days in Wellington. Each entry will be blind
judged and assessed on its merits using a collaborative approach
based on technical excellence, balance and, most importantly,
drinkability. Gold, Silver and Bronze medals will be awarded to the
entries judged to be the finest in their respective style and the
coveted Champion will be awarded to the top entry in each
Steve Anderson, Managing Director, Foodstuffs (NZ) Ltd says,
"These awards are going from strength to strength and we have
received very positive feedback from the brewing industry.
During the last Awards, we saw beer and cider drinkers exploring
and celebrating the extensive range on offer, resulting in three of
the 'Best in Class' winners starting to sell out within days of the
winners being announced."
"Nearly half a million cans and bottles of Gold medal winning
beer and cider sold in the first four weeks of promotion. This is a
testament to both the level of promotion we put behind the Awards
and our customers desire to explore a wide variety of the best
beers and cider on offer in New Zealand."
Judging will take place early in 2017, with results announced
later in the year.
Entries to the New World Beer and Cider Awards close on the
13th January 2017. All details can be found online here.