On a mission to connect wine-loving shoppers with the best
quality affordable wines, New World rewards the Top 50 medal
winners with nationwide distribution and publicity support through
135 stores, where the winning wines are eagerly anticipated by
consumers each year.
To be eligible, entries must retail for $25 or less and there
must be at least 5,000 bottles (3,000 for niche varietals)
available to meet consumer demand across the country.
Julie Ibbotson, marketing manager at Saint Clair Family Estate
Wines which was awarded both the Champion White Wine and Champion
Red Wine of the show in 2017, says a win at the New World Wine
Awards is a fantastic achievement that can deliver well beyond the
prestige of a Gold medal alone.
"Saint Clair Family Estate has a company mission to create
world-class wines that exceed customer expectations and being a New
World Wine Awards winner has further emphasised our focus on
quality. Our Champion titles enhanced the perception of the Saint
Clair brand with New World shoppers and in turn helped increase
sales across our entire portfolio of wines.
"Success at the New World Wine Awards is also one of the many
ways we can educate consumers about our winemaking expertise and
varietals, giving them greater confidence in purchasing our
wines."
Alongside boosts to brand and sales, winning winemakers will
also enjoy the status of a medal judged by an independent panel of
wine experts using the same internationally recognised 100-point
system as other leading wine competitions.
Chair of judges Jim Harré will return to the New World Wine
Awards for the 11th year running to oversee the panel of
16 judges, which has grown again this year to keep pace with an
ever-increasing number of entries. Tan Yin Hsien, Master of Wine,
wine educator and owner of Singapore-based wine school Taberna Wine
Academy, will join as an international judge.
Now in its 16th year and established as one of New
Zealand's largest and most influential wine shows, Mr Harré says
that like a great wine, the awards continue to improve with
age.
"The integrity and value of the New World Wine Awards is a
winning combination that grabs the attention of winemakers and
wine-lovers alike.
"It gives medal-winning wines a real advantage in-store, and
shoppers the invitation to try new brands and varietals with
confidence."
Trust in the award results is evidenced by how quickly some of
the winning wines are snapped off the shelves. Following the
announcement of the 2017 New World Wine Awards results last year,
more than 345,000 bottles of the Top 50 wines, with a retail value
in excess of $4.9m, sold within the first six weeks.
The New World Wine Awards judging will take place over three
days at Wellington's Westpac Stadium on 31 July, 1 and 2 August.
Wines will be awarded Gold, Silver and Bronze medals, with the best
in each category re-tasted to determine the Champion of each
varietal, plus the overall Champion Red and Champion White. Results
will be announced later in the year.
To be in the running to earn a top spot, entries to the New
World Wine Awards must be received by Friday 22 June. All
details can be found online here.
As introduced in 2017, this year's competition will also include
opportunities for selected New Zealand wines that retail for over $25.
The New World Wine Awards judging will take place over three
days at Wellington's Westpac Stadium on 31 July, 1 and 2 August.
Wines will be awarded Gold, Silver and Bronze medals, with the best
in each category re-tasted to determine the Champion of each
varietal, plus the overall Champion Red and Champion White. Results
will be announced later in the year.