New Listing Application
In order for us to list your products, you must be an Approved
Supplier. Please read our Prerequisites
for Supply section if you have not already been setup as an
Approved Supplier with the relevant Company.
Before making an application for a new product listing, we
recommend that you talk with the appropriate category manager or
buyer for the region you wish to supply. Please telephone the relevant
Company to find out who you need to talk to or complete the online
If you are looking to export to New Zealand and do not have a
local office or agent, we recommend that your first submit details
of your product offering and Company credentials by way of general
introduction. We will then advise whether we are interested in
taking matters further. Note that imported goods must meet all
pre-requisites for supply i.e. they must comply with all the
relevant New Zealand regulations and trade requirements.
Foodstuffs North Island (FSNI) and Foodstuffs South Island
(FSSI) have a common National Product Information Management
(National PIM) System. The National PIM replaces regional
requirements and standardises how product data is submitted,
verified and validated to Foodstuffs.
Please ensure that your new product is set up in the National
PIM before you present it to our stores or to FSNI or FSSI.
We recommend that you submit your new product information at least
6 weeks before you intend for the product to be sold or used in our
There are two ways for you to submit your new product
listing and changes to existing product listing to the National
1. GS1's ProductFlow
will provide product information via the National Product
Catalogue, as well as barcode and image verification. The
service, for barcoded product listing, is offered by GS1 on a
first-come-first-served basis, and there is a brief "onboarding"
process. For more information on ProductFlow, or to sign up,
please visit www.gs1nz.org/services/productflow,
or contact the GS1 New Zealand's Helpdesk on 0800 10 23 56 or
2. Foodstuffs Data
eXpress (DEX) is an interactive online form that you will be able
to access via the Foodstuffs eXchange at www.foodstuffs-exchange.co.nz.
If you already have a login and password for Foodstuffs eXchange,
you will be able to use DEX to submit your new product information.
If you do not have a login for the Foodstuffs eXchange and you are
an Approved Supplier, please contact your local implementation team
to sign up:
For South Island Suppliers: firstname.lastname@example.org
For North Island Suppliers: E-Commerce.Implementation@foodstuffs.co.nz
IMPORTANT NOTE: With effect from Monday 1
August 2016, Foodstuffs will not be accepting new product listing
applications and changes to existing product listings submitted
using a Universal Buying Form (UBF) or Non-barcoded Buying Form